Everyday Use by Alice Walker free essay sample

Alice Walkers story Everyday Use deals with the relationship between a mother and her two daughters Maggie and Dee. In this essay we will be examining the characters, analyzing how each persons personalities and actions affects their relationships with their family. The first character we are introduced to in the story is the mother. Her character stands as the lead commentator to what is transpiring in the story being the view point for the reader. This fact alone gives us some insight into the personality of Mama; she is a strong other and the leader of the household, the moral compass of the family giving insight into what ought to be done amongst the family. Mama is not described as a very beautiful woman by her own description she states, In real life I am a large, big boned woman with rough, man working hands (Walker. 1973). By no meaner do you find self-esteem or self-worth problems in Mama. We will write a custom essay sample on Everyday Use by Alice Walker or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Her honesty in the description of herself shows her love and acceptance of who she is and how she looks. Mama never had a formal education pass the second grade but she is a fierce worker who not only an but takes pride doing hard manual labor and can work as hard as her male counterparts. Mother is a static character because her strength never changes throughout the story. This strength is demonstrated throughout the story plays as the balance between the characters and ultimately the prevailing power in the struggle of control, power, and Justice. Through the loving eyes of the strong Mama character the reader is given a true look at her loving daughters faults and strengths equally revealed. As the story unfolds we find Mama stuck between a rock and a hard place. On one hand she has her beautiful, intelligent, worldly daughter Dee full of self-confidence, pride, and passion who had the opportunity to be schooled in Augusta. Dee was described by Mama as at sixteen she had a style of her own: and knew what style was (Walker. 973). Dee was strong willed and strong minded. On the other hand Mama had her other daughter who was the direct opposite of Dee. Maggie was insecure, slim, and due to a childhood house fire was now the downer of to become so self-conscience that she now keep her chin on chest, eyes on ground, feet in shuffle (Walker. 1973). Though engaged to John Thomas Maggie still stays at home with her Mama looking for her strength and protection because she knows she in not bright: (Walker. 1973). Mama and Maggie are similar in their calm simple ways and to a certain extent they both were having mixed feelings about seeing Dee after so many years. Before sending Dee away Mama already felt that Dee did not like Maggie and looked down upon them both because she was smarter and more beautiful than the two of them. Mama and Maggie where both in for a surprise when Dee finally did arrive because Dee had not only decided to change her name UT her self-perception and the way she viewed the world around her. She now wanted to be referred to as Hangers Leaning Joanne, shedding her birth given name because she, couldnt bear it any longer, being named after the people who oppressed me (Walker. 1973). Her travels and studies had enlightened her to the history and culture of her people and now she had returned home not to see the one who gave birth to her or the sister that shared the Journey of the early years of her life but to strip away precious family heirlooms that at one time did not hold any significance or value to her from the one who birthright they were, Magpies. Mama finds herself in the middle of a power struggle. On one hand a daughter who has had the opportunity to experience what some may consider the good life and on the other hand a humble daughter who has already experience to much pain and not enough joy filled moments trying to hold on to whats rightfully hers. We find three different dynamics at work at one time. In Hangers we find pride, arrogance, insensitivity, and selfishness. In Maggie we find meekness and submissiveness, and in Mama we find trench and wisdom. Though conflict erupts between these family members about the passing on of the family heirlooms one thing stays constant, Mamas strength. The author keeps alluding to this monarchs strength throughout the story from her honest description of her daughters personalities, to the in-depth explanation of the dilemma that unfolded, and through the conclusion of the story were strength and wisdom prevailed in her deciphering who would keep the quilts. Mama symbolizes the loving parent that all children need, from infancy throughout adulthood. That good and shining moral compass that continues to give direction and wisdom to children who may not always follow or grasp what has been passed down to them. When leaving for school Dee looked down upon the quilts made by her ancestors but Maggie embraced them. Some lessons are learned late but a good, strong, loving parent will always be there to set the wrongs right bringing clarity and peace to the situations. Reference Walker, A. (1973). Everyday Use. Retrieved from swords. Virginia. Due/”ugh/quilt/walker. HTML. Retrieved on August 25, 2013.

Critical Book Review of “Fast Food Nation” Essay Essays

Critical Book Review of â€Å"Fast Food Nation† Essay Essays Critical Book Review of â€Å"Fast Food Nation† Essay Essay Critical Book Review of â€Å"Fast Food Nation† Essay Essay In this essay. an effort is made to critically reexamine the book. â€Å"Fast Food Nation† which deals with the procedure of outgrowth of fast nutrient civilization in America taking to important societal alterations. Analysis The meticulously researched book â€Å"Fast Food Nation† is written by the journalist Eric Schlosser. The writer devotes much attending to unhealthy fast nutrient. labour misdemeanors. and many instances of nutrient toxic condition. The writer gives information sing the procedure of outgrowth of fast nutrient civilization in America ; the wellness issues related to fast nutrient civilization. and the authorities ordinances sing the fast nutrient. In this book. the writer demonstrates the ugly side of American nutrient civilization. Harmonizing to the writer of this book Americans spend more on fast nutrient than on books. films. etc. In 2001. Americans have spent $ 110 billion on fast nutrient. There are 43000 meatpacking workers. Fast nutrient industry spends $ 3 billion to pull the immature people to the fast nutrient centres. The writer states that every American consumes three beefburgers and four orders of Gallic french friess every hebdomad. He says that the societal monetary value of fast nutrient has neglected the traditional American values. The effort of the writer is to reason against the ingestion of fast nutrient by the Americans. He obtained information through fieldwork and by questioning different classs of workers involved in fast nutrient production. The writer argues that the chief ground for opening so many fast nutrient centres was to pull big figure of people to the fast nutrient civilization. This is a portion of the capitalist docket since the fast nutrient centres have increased the capital of the proprietors of these centres. Due to this. few corporations have dominated the fast nutrient concern in America. The writer does non conceal his misgiving sing the cardinal rules of the capitalist system. He has given information sing the economic schemes of the capitalists in popularising the ingestion of fast nutrient among the American young person and other subdivisions of American society. The book besides gives information sing the jobs faced by the teen-aged workers who were paid low rewards. The writer references that one out of every eight worker in America is employed in McDonald. McDonald’s hire about million people a twelvemonth. However. they work under unsafe working conditions. It is mentioned that three companies master 80 per centum of US demand for frozen french friess. The writer visited the abattoirs and comprehended the possible wellness jeopardies both to the workers and the consumers. He mentions that each twelvemonth one in three workers go to sophisticate due to job with their tummy. The writer gives the information that two tierces of fast nutrient workers are under 20 and most of them work 12 hours displacement. To show his statement the writer has used the illustrations. Son from the companies such as MacDonald’s. The fast nutrient civilization has few negative impacts on the wellness and society of America. For case. this has increased the job of fleshiness. These eating houses use points such as murphies and cowss to bring forth the popular nutrient. The usage of points such as oil and method of production of meat has increased the job of fleshiness in America. Fleshiness in the recent old ages has emerged as the one of the most terrible societal and wellness jobs among the American young person. Therefore. fast nutrient civilization can be considered as one factor taking to this job of fleshiness in America. However. the writer has neglected the function of consumer while discoursing the growing of fast nutrient civilization. The writer points out the demand for authorities ordinances to control the freedom of multi national companies in enforcing their capitalist docket on the people. The fast nutrient largely produced and consumed by the younger coevals are non healthy. Sing the wellness jeopardy. the writer refers to E. coli and salmonella infection. The writer blames the politicians for taking money from agri concern capitalists. which has increased the figure of fast nutrient eating houses throughout America. The writer has urged the readers that they should run off from the fast nutrient in order to keep their wellness. The fact that fast nutrient civilization is going popular indicates the outgrowth of important alterations in the American society. The fast nutrient centres have on the one manus created wellness jobs. and. on the other. they have led to alterations in the societal values among the American young person. The writer says that mundane one-fourth of big population in America visit fast nutrient centres. Although people are cognizant of the bad effects of the fast nutrient. still fast nutrients have non lost their popularity. Therefore. the writer does non give clear account sing the grounds for the popularity of these fast nutrient centres. However. the writer. by the usage of statistics. symbols. and examples has succeeded in reasoning against the monopoly of few companies in fast nutrient concern. He has demonstrated the negative impact of fast nutrient on wellness and society of America. Those who read this book would non direct their kids to the fast nutrient centres. Conclusion The book â€Å"Fast Food Nation† has convincingly proved that fast nutrient civilization has led to job of fleshiness and affected the workers and wellness of consumers of fast nutrient. This besides demonstrates that the nature of alterations that would emerge in the future American society.

The Representation of Women in New Turkish Cinema Essay

The Representation of Women in New Turkish Cinema - Essay Example The improvement in the popularity of the movies is seen as a greater contrast with the yester years of the Turkish movies. This has seen the rise of new directors into the film industry who immensely contributed to a new wave of the Turkish cinema. The local nature of the cinema most often is portrayed meaning movies that exhibit unique cultural fundamentals and terms of Turkish custom, amusement and historical context, could be grounds that viewers are drawn to these general movies of regional directors. These features are striking for a social order that wishes to identify themselves in movies but also nationality and distinctiveness in all its descriptions, profiles and forms are linked to this particular acknowledgment in cinema. However, New Turkish cinema has been hit by a wave of criticism over the representation of women. Presently, women are still being represented pessimistically in Turkish cinema. According to the observation of the various movies by Zeki Demirkubuzâ€℠¢s, the role of women has considerably been ignored by the fact that these movies put emphasis on the male characters. Failure to include women in these movies has sparkled protest on the representation of the male perspective and impartiality in the female role. In spite, the poor representation of women in the movies, prostitution prevails as a subtheme for most movies. The absence can be attributed to be negative in relation to gender politics. These films have profoundly subordinated women to men. The absence is a representation of the patriarchal practices that are still prevalence within the Turkish society. This has never been in any way considered a coincidence as there female parts are extremely silenced. However, in reviews, the issue of silencing of women has never been addressed but only in a few articles around Turkey (Dadak & Kostepen, 2007). The case of imitating patriarchal customs is the basis of debates surrounding Zeki Demirkubuz movies. Demirkubuz’s role i n challenging or reproducing patriarchy is indistinguishable. In a dialogue, with Altyaz? magazine, Zeki Demirkubuz castoffs that he does not include women in most of his movies; however he rejects feminist consideration of the person focusing on patriarchal affairs, sexism and male aggression (Ziraman, 2008). Demirkubuz’s declaration makes evident that he is not behind the patriarchal aggression on women, and physical, as well as spoken violence wielded on prostitutes (Operli & F?rat, 2007). The existence of patriarchal associations between actors, insults and domestic violence can be understood as awkward analysis of the social order, which is also subjected by gender social orders and patriarchy. Possible tribulations faced by women such as infidelity, rape, domestic brutality, rumors about morality are revealed in the movie in a normal way, which can be understood as the upholding of the patriarchy. The female standpoints and stories are set aside in most of these movies a complete show of the patriarchal practices. Turkish cinema can be considered a better source to understand the females struggle against silence in an attempt to ensure equality, as well as their identity (Ulusoy, 2010). Conversely, women feel lost within the dominated society where they are discriminated against (Umut, 2009). Despite the inclusion of women in various movies, they get included because they

One concept of small group communication Essay Example | Topics and Well Written Essays - 750 words

One concept of small group communication - Essay Example J. "Group Communication Across the Life Span." Managing Group Life: Communicating in Decision Making Groups. Boston: Houghton Miffling, 1997. 3+. Section One Summary of the Source: The main source used to discuss the concept of task within small group communication is a book titled â€Å"The Fundamentals of Small Group Communication† by Scott A. Myers and Carolyn M. Anderson. This book talks in detail about the very basics of what comprises a small group to detailed discussion on every thing from participation, ethics and personality traits of group members that are vital for effective small group communication. This book not just focuses on group characteristics but also looks at individual participation within the group, so as to give the reader a better understanding of what roles and responsiblities they have within the group and how it effects the group as a whole. Our focus remains on the importance of the task within the small group. The authors have highlighted the imp ortance of the task in the first chapter of the book that not only defines the concept but also goes into the detail of the different types of tasks that a group can face. The text also uses case studies to help the reader effectively understand what is being taught to them through the book. The book also cites the work of different authors on small group communication including research articles and journals that will be used in the next section of this essay where we will talk in detail about the contribution of the source to our understanding of the task within small group communication. Task is one of the primary features of small group communication, the other two being group size and interdependence (Myers and Anderson, 2008, pg. 7). Section 2 Task as a primary feature of small group communication: This section defines task and how it is one the key features in small group communication. A small group as defined by this text consists of â€Å"three or more people working inte redependently to accomplish a task† (Myers and Anderson, 2008, pg. 7). One needs to keep in mind that most research restricts this number to a maximum of fifteen members and not more (Socha, 1997). The importance of task is such that without a task the existence of the group is not required (Myers and Anderson, 2008, pg. 8). The very reason why the group comes together is in order to accomplish a given task. Task is defined as â€Å"an activity in which no externally correct decision exist and whose completion depends on member acceptance† (Fisher, 1971). There are two different types of tasks discussed by Myers and Anderson that basicaly determines how the work is divided between the members and how the communication needs to take place. The first type is the additive task whereby the work is divided among group members in a way that each is assigned an individual task which is eventually combined to create a final project (Myers and Anderson, 2008, pg. 8). The second type is the conjunctive task where coordination is required and all group members have to work in a combined manner to complete the task (Myers and Anderson, 2008, pg. 8). Interdependance although another primary feature of small group communication comes in to play at different stages within these two types of tasks. Whilst the former requires interdependance at a later stage when the work is being combined, within the conjunctive task interdependance needs to be there from the very beginning for coordination to be effective (Myers and Ander

Greek Philosophy Essay Example | Topics and Well Written Essays - 2000 words

Greek Philosophy - Essay Example Death becomes the path where an individual, depending on his status in life or what he did, would have a funeral suitable to the honor that he is worth. In addition to this, death is also seen as a means of showing power and ambitions of an individual. Greek philosophy was able to provide examples to support these claims and is able to infuse the readers with the symbolisms or of a different perspective about death. On the other hand, as a background of Hinduism as a philosophy it should be mentioned that it lacks a uniting belief system. In other words, Hinduism is actually many beliefs and practices labeled as a single philosophy. Thus, it can well be enumerated that Hinduism is more of a compilation of different conflicting school of thoughts unlike more modern traditional philosophies like Christianity or Islam. Hinduism can be compared to sociological or artistic theories like expressionism or surrealism or for that matter modernism or post modernism. Here the concept of death is wide spread and the general belief states that death is the beginning of the other world. Greek philosophers, like Plato and Aristotle, viewed death in a more practical manner. They considered it as the opposite of life and thus symbol of evil. Plato commented, â€Å"Death is not the worst that can happen to men.† (Plato) Here, though the context is different it is obvious that he indicated that death is ramification of life and that the position of death must be well developed. In a way, the notion of pride and nobility is at stake if the death comes in an inglorious manner. An example would be the observations done on the mourning clothes that were worn during funerals of the Hellenic period by the patricians, where wealthy people would have finer, more elegant mourning clothes. Moreover, death is observed as a means of understanding kinship or relationships between families, including their allegiances and affections. Somehow, the audience or readers would understand or see

Understanding Skeletal Muscle Contraction Physiology Essay

Understanding Skeletal Muscle Contraction Physiology Essay Introduction Muscle contractions are a result of the buildup of tension within the muscle, and for muscles to contract, they must have a continuous supply of energy in the form of a molecule called adenosine triphosphate or ATP (Silverthorn, D.U., 2010). Through muscle contractions, we are able to run, walk, lift, push, sit, and even chew our food (Stabler, et.al, 2009). In addition to an energy requirement, skeletal muscles must be stimulated to contract (Stabler, et.al, 2009). Skeletal muscles are stimulated from an action potential that originates from within motor neurons (Stabler, et.al, 2009). Motor neurons are those that send electrical signals to skeletal muscle cells (Stabler, et.al, 2009). An action potential is the electrical signal that occurs when positively charged ions flood into the motor neuron as a result of a chemical, electrical, or other type of stimulus (Stabler, et.al, 2009). This signal, an area of intracellular positivity, self propagates down the length of the neuron tow ards the muscle cell (Silverthorn, D.U., 2010). Once this signal reaches the muscle cell, it is converted into a muscle contraction through a process called excitation-contraction coupling (Stabler, et.al, 2009). The interior of muscle cells also becomes very positive resulting in a muscle contraction. Muscle contractions have 3 different phases which include the latent period, contraction phase, and the relaxation phase (Silverthorn, D.U., 2010). The latent period occurs between the start of an action potential and the beginning of a muscle contraction (Stabler, et.al, 2009). This is the phase that will be studied later. The contraction period begins at the end of the latent period and ends when muscle tension ends (Stabler, et.al, 2009). The relaxation period occurs begins at the end of the contraction period until the muscle becomes free of tension (Stabler, et.al, 2009). To initiate a muscle contraction, the stimulus must reach its threshold. This is the minimal stimulus required to generate the action potential within a muscle cell causing the internal cellular environment to become positive (Stabler, et.al, 2009). In addition, the change in stimulus intensity can play a role in how strongly the muscle generates force when it contracts which is referred to as the active force (Stabler, et.al, 2009). As a stimulus is repeatedly applied to a muscle, fatigue will eventually occur. Fatigue can refer to a deficit in muscle functioning or a gradual decline in the force sustained by a muscle (Enoka and Duchateau, 2008). Other research has shown that fatigue could be the result of metabolic changes that occur within the contractile mechanisms within the muscle fibers such as changes in ion concentrations (Allen and Westerbland, 2001). If the latent period length is dependent upon the strength of the stimulus, increasing the electrical stimulus intensity should also increase the latent period, and since a threshold stimulus needs to be reached for a contraction to occur, then there will be a minimal amount of electrical stimulation required to generate a muscle contraction. In addition, if the active force strength is dependent upon the strength of the stimulus intensity, an increase in stimulus intensity should increase the active force. If muscle fatigue is occurring due to repeated stimuli over a period of time, then applying a stimulus at a constant rate should result in a decrease of sustainable force within the muscle. These experiments will be carried out using an electrical stimulus by passing a known amount of voltage through an isolated skeletal muscle attached to a metal holder that will transmit the data to a recorder and an oscilloscope screen for analyses (Stabler, et.al, 2009) Materials and Methods In order to understand muscle contraction physiology, I evaluated 4 different experiments. The first 3 experiments were designed to use a single stimulus to evaluate the latent period of a muscle contraction, to evaluate the threshold stimulus of a muscle contraction, and to evaluate the effects of increased stimulus intensity on a muscle contraction. The fourth experiment was designed to demonstrate the effects of muscle fatigue. The following materials were used for these experiments: an isolated skeletal muscle (75mm in length), a metal holder to measure force generated by the skeletal muscle, an oscilloscope, an electrical stimulator (single and multiple stimulus), and a data collection box. The first experiment was designed to determine the latent period of a muscle contraction. First, the muscle was attached to the metal holder. The electrode from the electrical stimulator was rested on the surface of the muscle. The electrical stimulator was set to 6.0 volts. A muscle contract ion was induced by applying a single electrical stimulus using the electrical stimulator. The data generated a tracing on the oscilloscope screen which was used to determine the latent period by selecting the point where the flat line began to rise. The data were recorded using the data collection box. I repeated this experiment using the following voltages: 1.0 volts, 3.0 volts, and 10.0 volts. These voltages were used to see if changes occurred within the latent periods. For the second experiment, the data generated was used to determine the threshold voltage. The threshold voltage occurred when the active force measured in grams was greater than 0. The equipment setup was the same as the last experiment, and the electrical stimulator was set to 0.0 volts. At 0.0 volts, the muscle was stimulated and the results observed and recorded using the oscilloscope and data recorder respectively. This experiment was repeated multiple times by increasing the voltage by 0.1 volts until the mi nimal threshold voltage was determined. For the third experiment, the effects on muscle contractions due to an increase in the electrical stimulus intensity were explored. Again the same equipment setup was used. The initial voltage was set to 0.5 volts followed by stimulation of the skeletal muscle. The data were observed and then recorded. This experiment was repeated multiple times by increasing each subsequent voltage by 0.5 volts. This continued until the data showed there was no change in the increase in active force. For the final experiment, fatigue was induced in the skeletal muscle. The equipment setup for this experiment was similar to the first three experiments. However, a different electrical stimulator was used which incorporated a multiple stimulus option as well as a single stimulus option. The multiple stimulus option added the ability to start and stop the stimulus activity. This experiment was designed so that several stimuli per second were being applied to the skeletal muscle if so desired. The electrical stimulator voltage was set to 7.0 volts, and the number of stimuli per second was set to 100. The muscle was then stimulated for approximately 400 seconds by selecting the multiple stimulus option, and the graphical data were recorded from the oscilloscope. Results For experiment one, the latent period was recorded in milliseconds and was compared to its corresponding stimulus voltage. The time measurement (latent period) reflected the start of the flat line until it began to rise. Below is a summary of the recorded data. Latent Period Determination Stimulus Voltage (V) Latent Period (msec) 1 3.89 3 2.78 10 2.22 For experiment two, the threshold stimulus determination data was collected by measuring the electrical stimulus voltage and its corresponding active force generated. Once the active force became greater than 0, the experiment was stopped. Below is a table with the collected data. Threshold Determination Stimulus Voltage (V) Active Force Generated (gms) 0 0 0.1 0 0.2 0 0.3 0 0.4 0 0.5 0 0.6 0 0.7 0 0.8 0.02 For experiment three, the data were collected in order to determine the effects of increased stimulus voltage on muscle contractions. The data reflected 0.5 volt interval increases in the electrical stimulus until 10 volts were reached. Below is the summary of the data. Muscle Contractions Increased Stimulus Effects Muscle Contractions Increased Stimulus Effects Stimulus Voltage (V) Active Force Generated (gms) Stimulus Voltage (V) Active Force Generated (gms) 0.5 0 5.5 1.59 1 0.15 6 1.65 1.5 0.43 6.5 1.7 2 0.66 7 1.74 2.5 0.87 7.5 1.78 3 1.04 8 1.81 3.5 1.19 8.5 1.82 4 1.32 9 1.82 4.5 1.42 9.5 1.82 5 1.51 10 1.82 For experiment four, data was graphed in order to demonstrate the effects of fatigue. The rate of the multiple stimulus was 100 stimuli/second at a constant setting of 7.0 volts. The data were recorded over a 400 second interval. Below is a graphical representation of the collected data. Muscle Fatigue Effects of Prolonged Stimuli Over Time (Stabler, et.al, 2009) C:Sheas StuffHuman PhysiologyFatigue.jpg Citations Allen, D.G. and H. Westerbland. (2001). Topical Review: Role of phosphate and calcium stores in muscle fatigue. Journal of Physiology 536.3: 657-665. Enoka, R. and J. Duchateau. (2008). Muscle Fatigue: what, why and how it influences muscle function. Journal of Physiology 586.1: 11-23. Silverthorne, D.U. 2010. Human Physiology: An Integrated Approach. 5th Edition. Pearson Benjamin Cummings, pp. 408-422. Stabler, T., Smith, L., Peterson, G., and Lokuta, G. 2009. PhysioEx 8.0 for Human Physiology à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Laboratory Simulations in Physiology. pp. 17-22.

Proposal for a Fitness Center in TI Essay -- Texas Instruments Health

Proposal for a Fitness Center in TI An on-site fitness center for Texas Instruments will prove to be advantageous to the company as well as its employees. Studies show that employees who exercise regularly are more productive, efficient, and pleasant to work with. Texas Instruments has the capability to increase employee retention, recruitment, and revenues by investing in a fitness center through Health Fitness Corporation. Health Fitness Corporation provides on-site fitness centers for numerous prestigious companies such as Best Buy and Federal Express. The positive relationships and results have more than qualified Health Fitness Corporation to provide Texas Instruments with a unique facility, designed to meet all of their personal needs. Among Health Fitness Corporation’s services are state-of-the-art equipment, the latest healthcare products, a knowledgeable staff, specialty classes, and employee incentive programs. The project will be divided into four phases, each with a certain purpose and timeline to achieve a specific goal. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Phase I (Research and Development) - This four month phase will involve evaluating the needs and desires of Texas Instruments’ employees. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Phase II (Bidding and Structural Construction) - This five month phase involves choosing the right contractor and building the facility. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Phase III (Interior Development) - This two month phase will involve renovating the interior of the facility to meet Texas Instruments’ custom desires. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Phase IV (Trial Period) - This one month process involves staffing the facility and providing training on the exercise equipment. Health Fitness Corporation offers two standard packages. Package A is less expensive to implement, but Package B offers greater revenues. After analyzing Texas Instruments, we believe that Package B will be the most beneficial to the company. Not only will this investment improve the financial status of Texas Instruments, but it will also develop stronger employee relationships. For each dollar Texas Instruments invests in this project, they will realize a greater increase in employee productivity. Many forward-thinking corporations are offering on-site fitness centers to their employees. Texas Instruments must join this trend or their company will be left behind in employee recruitment and retention. Health Fitness Corporation can h... ...ly expanded and is becoming much more than mere fitness centers, but major sources of revenue for companies as well. Health Fitness Corporation has assisted many companies in increasing both recruitment and employee retention. In today’s fast-paced, competitive business world, companies who do not innovate are left behind. Texas Instruments cannot allow these other corporations to gain a competitive advantage. Health Fitness Corporation can provide Texas Instruments with a facility that will not only compete with other companies, but will also offer special programs, products, and training that will separate Texas Instruments from the competition. Health Fitness Corporation looks forward to the commencement of this project and a long and rewarding relationship with Texas Instruments. Works Cited British United Providence Association [online]. Available:   Ã‚  Ã‚  Ã‚  Ã‚  hcd2.bupa.co.uk/fact_sheets/html/exercise.html [2004, April 22] Georgia State University Exercise and Physical Fitness Page [online]. Available:   Ã‚  Ã‚  Ã‚  Ã‚  www.gsu.edu/~wwwfit/benefits.html [2004 April, 24] Hoover’s The Business Information Authority [online]. Available:   Ã‚  Ã‚  Ã‚  Ã‚  www.hoovers.com [2004 April, 18]

Advertising Essay

Every day, whether watching tv, listening to the radio, or driving in the car, people encounter all sorts of advertisements. For as long as most can remember, advertising has been all over the place, and over time it has weaved its way into the day to day lives of society. The use of advertising is to grab one’s attention and to persuade them of something, usually to buy a service or a product. And whether we realize it or not, negatively or positively, advertisements affect people psychologically. Some of them use bright colors, others use statistics, and some use humor to grab one’s attention. One such advertisements comes from the gym, Planet Fitness. Planet Fitness attracts members by use of humor and by appealing to the physical and financial needs of the ‘average joe’ in their advertisements. In this commercial, there are young, fit women walking around the locker room talking about how hot they are and how hot they think each other are, all the while a normal woman of a little older age sits in her towel and witnesses their conversation. You can tell that she’s clearly uncomfortable with being in the situation. She then goes on to tell the fitness instructor â€Å"†¦ And that’s why I don’t like gyms† and the instructor responds with â€Å"Well, we’re not a gym. We’re Planet Fitness†. So they understand that not everybody that goes to the gym is a big muscled hunk, and that sometimes it can be a little uncomfortable being around people that are like that. The way that Planet Fitness is built and the way in which they carry themselves, is that they make the customer feel that they are what’s most important to the company. They care about making you feel comfortable while being able to exercise in a public gym. Planet Fitness also understands that not everybody is made up of extra money. This is taken from the Planet Fitness website, â€Å"We don’t have any salespeople, and we don’t bother with all the extras like juice bars and childcare that drive up costs and can make a gym membership seem more like a car payment. Instead, we’ve boiled our business down to the things that you really want in a health club – clean, stylish, hassle-free facilities that are filled with tons of brand-name cardio and strength equipment, and a lot of happy people. If you’re looking for a comfortable, friendly place to exercise, and like a great deal, then you’ll love Planet Fitness. † (http://www. planetfitness. com/About-Planet-Fitness-Gym). They offer memberships for just ten dollars a month, which is an amazing bargain compared to other big name gyms such as the YMCA or 24 Hour Fitness. By offering cheap rates, it creates a great incentive for somebody to exercise at Planet Fitness. Lastly, Planet Fitness seems to appeal to women in this advertisement. It’s socially acceptable to say that women are looked at as being more sensitive than men when it comes to their appearance and body image. So in this particular ad, they show that the â€Å"normal† woman is very very uncomfortable in the locker room and it’s actually a deal breaker for her when it comes to going to the gym. So by showing this advertisement, Planet Fitness can attract more female customers just by letting them know that they won’t be judged at the gym and they can exercise with a peace of mind. With all this being said, it can be concluded that the advertisement by Planet Fitness is a successful one. By appealing to people’s wallets and through their understanding of the â€Å"comfort zone†, and having humorous commercials, they’ve established credibility with the public as being a welcoming, friendly gym all at a low cost.

Issues In Our Society essays

Issues In Our Society essays Psychology is the scientific study of human and animal behavior. It is made of theories and tries to prove why we behave the way we do, our mental processes, our emotions, and our actions. In this writing assignment I will discuss why some people choose to behave so outrageous that we see it as abnormal self-destructive behavior and why others try to fit in this society and follow the rules. In the United States theres people from all over the world from different cultures and traditions. I will give my personal opinion on some of the issues and controversies in our country. My first issue is about drugs. Many people feel that certain illegal drugs like heroin, marijuana, and cocaine should be legalized. I think its a crazy idea, people feel that is they legalize it at first we would buy it but then we would get bored and the use will decrease, but how many lives will be lost? Is it worth taken a chance? I dont think so, tobacco is legal and people dont get tired of smoking, so if they legalized these drugs more and more people will get addicted. The effects of any drug depend on several factors like the amount taken the users past drug experience, the manner in which is taken, and circumstances. Heroin is a highly addictive drug derived from morphine, which is obtain from the opium poppy. It is a downer that affects the brains pleasure systems and interferes with the brains ability to perceive pain. Heroin can be injected into a vein or a muscle, smoked in a water pipe, inhale as smoke through a straw or snorted as powder via the nose. Cocaine is a powerful central nervous system stimulant that heightens alertness, inhibits appetite and the need for sleep, and provides intense feelings of pleasure. Cocaines short-term effects appear soon after a single dose. Marijuana is usually smoked as a cigarette or in a pipe or a bong. If you have a job a...

Business Organization Basics

Business Organization Basics Introduction The retail industry has been one of the globally competitive industries among other industries. Despite that the retail industry is primarily associated with the small of goods in small quantities to the final consumers, large companies and business entities have taken up the race into the industry. This phenomenon has been highly witnessed in developed and developing economies like the US, China, Brazil and UK, whereby the retail industry is overwhelmed by large companies.Advertising We will write a custom research paper sample on Business Organization Basics specifically for you for only $16.05 $11/page Learn More This phenomenon is associated with the lucrative nature of the industry as compared to other business ventures. The retail health care management has been the most distinctive in the global market whereby it offers diverse opportunities. A point worth of consideration is that the levels of competition in the industry have magnified o ver the last couple of decades. This has forced the operating businesses to adopt the most competitive strategies. For instance, global marketing strategy has been one of the mostly adopted strategies in the retail business. The case of CVS Caremark has been of great importance as far as the health care retail industry is concerned. In this case, CVS Caremark has been a leading player in the retail health care management industry is concerned, whereby it has demonstrated commendable competency. The marketing strategy of the company has also been efficient thus enhancing its competitiveness in global markets. The operations of CVS Caremark in the retail industry are very explicit. In this case, CVS Caremark operates a chain of retail pharmaceutical shops in varied formats in different markets including the US. The products and services dealt with by this company are vividly retail in nature in the sense that the company focuses on the final consumers (GICS, 2011). Basically the compa ny deals with pharmaceutical products which are aimed at boosting the health of the community. This is a clear demonstration that CVS Caremark is operating in the retail industry. The success of the company has been clearly demonstrated by its rapid growth and expansion in the US markets (CVS CAREMARK, 2011). The success and competitiveness of CVS Caremark is closely influenced by its strong mission and vision statements. The company’s mission statement is a vital tool in driving the operational and marketing forces within the company. The brands as well as the industry in which the company operates are adequately incorporated into the mission statement. This has played a vital role in enhancing the competitiveness of the company. CVS Caremark has a very admirable mission statement which reads as; â€Å"We provide expert care and innovative solutions in pharmacy and health care that are effective and easy for our customers.† This is the mission statement as well as slo gan of the company which has been adequately adopted in enhancing the marketing operations of the company.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The mission statement is primarily aimed at boosting its brands by demonstrating compassion and commitment of the company to its people. This is a very strong mission statement which has not only helped in selling the company’s products but has also helped in positioning it (CVS CAREMARK, 2010). The choice of this company is based on its strong culture, core values and competence in the market. The company has been named the market leader in the health care management. This is based on its extemporary performance as well as admirable organizational culture and marketing efficiency. The company’s strong sense of compassion to the people’s needs is distinct in its positioning in the industry. In this case, the company is aimed at ensuring that the health of the people is guaranteed. Being the largest pharmacy health care provider in the US, CVS Caremark is very distinctive and positioned in the market (CVS CAREMARK, 2010). Conclusion In summation, the discussion and analysis of the CVS Caremark Company has demonstrated a high sense of competence. The company is ranked the market leader in the retail health care management industry. This is closely attributed to the company’s strong culture as well as mission and vision. The marketing strategies adopted by the company are also admirable thus making it competitive and a key market leader. References CVS CAREMARK (2010). Our Vision, Mission and Values. Web. CVS CAREMARK (2011). CVS Caremark Company. Web. GICS (2011). Global Industry Classifications Standards. Retrieved from: https://www.msci.com/gicsAdvertising We will write a custom research paper sample on Business Organization Basics specifically for you for onl y $16.05 $11/page Learn More

Sexual Harassment Research Paper Example | Topics and Well Written Essays - 500 words

Sexual Harassment - Research Paper Example 222). Shifting paradigm of globalization and liberalization in the society has increased the women’s participation in the work force to contribute to family income. Women are then endangered to sexual harassment which is, perhaps, as old as the very existence of women and this is one of those problems which discourage them in taking active part in economic and social development of the society (Naveed et al. 222). The increasing cases of sexual harassment today also increased the awareness of the society, thus, more and more women came out to make legal cases against their harassers. What are the factors that affect or determine sexual harassment? One of the known factors that determine sexual harassment would be that of gender. Research has shown that a person’s gender impacts his or her perceptions of sexual harassment. Moreover, women are often more sensitive than men to what constitutes sexual harassment and they often judge the same behavior to be more serious (Fiedler and Blanco 276). So, what was offensive to a woman may not be that of a deal to a man and they usually do not file a case as compared to that of women. In addition to this, culture was also identified as a factor. Different countries have different cultural takes on sexual harassment and, therefore, would have different laws about it. Perceptions on what constitutes sexual harassment vary among and within societies; somehow they depend on how people are socialized within that society, the existence of gender stereotypes, and set notions and hierarchies that may exist in the workplace. And it is because of these reasons that make it hard to compile a list of harassing conduct that should be prohibited. Some acts are easily identified as harassment, like kissing, fondling and physical contact with genital areas, while many other kinds of verbal, non-verbal, physical conduct may not (AWARE 11). The victims

Critically evaluate a UK based company of your choice in relation to Essay

Critically evaluate a UK based company of your choice in relation to how successful they are at social marketing - Essay Example price, product, promotion and place. Various strategic models, tools and concepts are made to enhance the effectiveness of overall strategic formulation. This paper will attempt to discuss about social marketing followed by an UK based company and how its social marketing has contributed to the success of the company. The Marks & Spencer is UK based company that has been selected for this report. At first, this essay will present a brief introduction of the Marks & Spencer followed by the discussion on social marketing strategy of the company. The next section will discuss about the competitors’ move in respect of social marketing comparing the Marks & Spencer. Finally, proper recommendations will be provided in order to bring improvement in social marketing strategy for obtaining term sustainable competitive advantage. ‘Social marketing’ is a concept that concentrates on communicational and promotional aspect of marketing. As per the Social Marketing Institute, â€Å"social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing† (Social Marketing Institute, â€Å"Social Marketing†). According to Kotler Roberto and Lee, â€Å"social marketing is the use of the marketing principles band techniques to influence the target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individual, groups or society as a whole† (Kotler Roberto and Lee, p.5). Social marketing is meant to bring social changes to its targeted groups. Social marketing can be used to achieve profit making or non-profit making organizational goals. The social marketing is basically customer, client or audience centered. Therefore, for successful social marketing, it is very necessary to identify the appropriate and potential group and to develop proper communication for increasing the effectiveness. For planning and